Terms of Use for BTW Media Connect

Last Updated: 11 September 2026

1. Introduction

Welcome to BTW Media Connect ("we," "our," or "us"). These Terms of Use ("Terms") govern your access to and use of our website and our web analytics and ad tracking subscription services (the "Services").

By accessing our website or using our Services, you agree to be bound by these Terms. If you do not agree with these Terms, please do not use our website or Services.

2. Definitions

"Client," "you," or "your" refers to any individual or business that subscribes to or uses our Services.

"Services" refers to our web analytics setup, ad tracking, server-side tracking, reporting, and related subscription offerings.

"Subscription" refers to the recurring monthly plan you select.

"Deliverables" refers to the tracking setups, dashboards, reports, and other outputs we provide as part of the Services.

3. Eligibility

To use our Services, you must:

  • Be at least 18 years of age or the legal age of majority in your jurisdiction
  • Have the authority to bind yourself or your business to these Terms
  • Provide accurate and complete information when subscribing

4. Subscription Plans and Services

4.1 Available Plans

We offer various subscription plans, including Core Foundation, Server Command, and Intelligence Views. Details of each plan, including features and pricing, are described on our website and may be updated from time to time.

4.2 Minimum Term

Unless otherwise stated, subscriptions carry a minimum term of three (3) months. After the initial term, subscriptions continue on a month-to-month basis unless cancelled in accordance with these Terms.

4.3 Setup and Delivery

Initial setup and provisioning of the Services typically take five to ten (5–10) business days, subject to timely responses and cooperation from you as the Client. This includes configuring your tracking, verifying tags and pixels, and preparing your setup for go-live.

However, setup is only the beginning. Following the initial build, we continue to monitor, maintain, and fine-tune your tracking to ensure data flows correctly and consistently across all platforms. This ongoing work is essential to keeping your analytics accurate and your advertising data reliable over time.

4.4 Third-Party Costs

Certain plans may require you to pay third-party providers directly (for example, server-side hosting fees). These costs are separate from your subscription fee and are your responsibility.

5. Client Responsibilities

You agree to:

  • Provide timely access to your website, accounts, and platforms as needed for setup and delivery
  • Ensure you have the necessary rights and permissions to grant us access to your systems and data
  • Maintain the security of your own accounts and credentials
  • Comply with all applicable laws and regulations, including data protection and advertising laws
  • Use the Services only for lawful purposes

6. Payments and Billing

6.1 Fees

You agree to pay all fees associated with your selected subscription plan. Fees are stated on our website and may be updated with reasonable notice.

6.2 Billing

Subscription fees are billed on a recurring monthly basis. You authorize us to charge your selected payment method on each billing cycle.

6.3 Late Payments

Failure to pay fees when due may result in suspension or termination of your Services. We reserve the right to charge interest or recovery costs where permitted by law.

6.4 Refunds

Unless required by law or expressly stated otherwise, fees are non-refundable. If you cancel after the minimum term, you will not be charged for subsequent billing periods.

7. Modifications to Tracking Setups

7.1 Golden Master Container

As part of certain plans, we may import and overwrite your existing tag management setup with our pre-configured container. We will export a backup of your existing setup before doing so, allowing you to revert if needed.

7.2 Consent

By subscribing, you authorize us to make the necessary changes to your tracking configurations as required to deliver the Services.

8. Intellectual Property

8.1 Our Property

All content, tools, templates, dashboards, methodologies, and materials we provide as part of the Services remain our intellectual property or that of our licensors, unless otherwise stated.

8.2 License to You

We grant you a non-exclusive, non-transferable, limited license to use the Deliverables for your internal business purposes during your subscription.

8.3 Restrictions

You may not:

  • Resell, sublicense, or redistribute our Deliverables without our written consent
  • Reverse engineer, copy, or create derivative works from our proprietary materials
  • Remove or alter any proprietary notices

9. Confidentiality

Each party agrees to keep confidential any non-public information received from the other party and to use it only for the purposes of fulfilling obligations under these Terms. This obligation survives termination of these Terms.

10. Data Protection

Our handling of personal information is governed by our Privacy Policy, which forms part of these Terms. Where we process data on your behalf, we do so in accordance with your instructions and applicable data protection laws.

11. Disclaimers

11.1 No Guarantee of Results

While we aim to improve the accuracy and completeness of your tracking and analytics, we do not guarantee specific results, including but not limited to recovery of lost data, increased conversions, or improved advertising performance. Results depend on many factors outside our control.

11.2 Service Availability

We strive to keep our Services available and functioning, but we do not warrant that the Services will be uninterrupted, error-free, or free of harmful components.

11.3 Third-Party Platforms

We rely on third-party platforms and providers. We are not responsible for outages, policy changes, or issues arising from those platforms.

12. Limitation of Liability

To the maximum extent permitted by law, we shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or business interruption, arising out of or related to your use of the Services.

Our total liability for any claim arising under these Terms shall not exceed the total fees you paid to us in the three (3) months preceding the claim.

13. Indemnification

You agree to indemnify and hold us harmless from any claims, damages, losses, or expenses (including reasonable legal fees) arising from:

  • Your use of the Services
  • Your breach of these Terms
  • Your violation of any law or third-party rights

14. Termination

14.1 By You

You may cancel your subscription after the minimum term by providing notice in accordance with your plan terms. Cancellation takes effect at the end of the current billing period.

14.2 By Us

We may suspend or terminate your access to the Services if:

  • You breach these Terms
  • You fail to pay applicable fees
  • We are required to do so by law
  • Continued provision of the Services becomes impractical

14.3 Effect of Termination

Upon termination, your right to use the Services ceases. We may retain certain information as required by law or for legitimate business purposes.

15. Changes to These Terms

We may update these Terms from time to time. When we do, we will update the "Last Updated" date and post the revised Terms on our website. Your continued use of the Services after changes take effect constitutes acceptance of the updated Terms.

16. Governing Law and Dispute Resolution

These Terms are governed by the laws of South Africa. Any disputes arising under these Terms shall be subject to the exclusive jurisdiction of the courts of South Africa, unless otherwise required by applicable law.

17. General

Entire Agreement: These Terms, together with our Privacy Policy, constitute the entire agreement between you and us regarding the Services.

Severability: If any provision of these Terms is found unenforceable, the remaining provisions remain in full force.

No Waiver: Our failure to enforce any right does not constitute a waiver of that right.

Assignment: You may not assign your rights under these Terms without our consent. We may assign our rights to affiliates or successors.

18. Contact Us

If you have questions about these Terms, please contact us:

BTW Media Connect
Email: info@btwmediaconnect.com